Today on the Alt Goes Mainstream podcast we have a special guest on an important topic that is core to why alts are going mainstream – community. We have community builder extraordinaire Max Rothery, the VP Community at Finimize. Max is responsible for engaging and serving Finimize’s 1 million global audience. Finimize is building the world’s largest finance community of investors globally – and building community are they doing. In 4 years, they reached over 1 million subscribers, 60 thousand per year attend member organized events, and Finimize was recently acquired by 197 year old Abrdn plc, formerly Standard Life Aberdeen, a FTSE 100 investment firm with over 464B pounds AUM that’s the UK’s largest active asset manager. Max brings a wealth of experience in community building and digital transformation to the table as he builds community. He previously led innovation and digital transformation for Societe Generale’s private bank. He also brings a unique perspective from the creative industry to bear as a founder of an independent production, publishing, and recording company. Max and I had an absolutely fascinating conversation on the underpinnings of community and how to build an engaged community in financial services businesses. His thoughtful views on how to build community serve as a playbook for how to successfully build a thriving and engaged community. We talk about everything from how community gives companies a way to scale trust and relationships to how to enable the community to self-regulate itself to taking me back to my days studying international relations as we discuss the parallels between nation-building and community building. Thanks Max for such a rich conversation that we can all learn from on how to build community.